Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. As a digital marketing manager you are responsible for enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
You will learn the 5 elements of successfully using the internet and digital marketing to get exposure and sales for your business
1) A prospect-friendly and effective sales process
2) A mobile-first website that is conversion and search engine optimized
3) On-going search engine optimization
4) CRM with email nurturing
5) Digital advertising
This is a FREE on-Line workshop.
John Alpaugh has over 25 years of experience working for Fortune 500 companies like IBM, Procter and Gamble, and PetSmart where he held a variety of positions in Financial Planning, Brand Management, Strategic Planning, and Chief Marketing Officer. He is currently the CEO of CyberMark, a digital marketing agency located in Phoenix, AZ.