Gilbert Promotional Corporation (GPC) – was founded in 1978 by a group of Gilbert businessmen and ranchers to promote family values, keep the spirit of western heritage alive in the hearts and minds of our community, and to promote the Town of Gilbert. We are very proud of our Gilbert Days Royalty Court. They spend countless hours promoting the Town of Gilbert and our Gilbert Days Events – locally and statewide – by attending rodeos, fundraisers, community service projects, and in printed articles in many publications. Our major goals and objectives continue to encompass promoting the wonderful Town of Gilbert and its western heritage. One focal point for us is to become an integral part of Gilbert’s Master Plan process to promote and provide for the needs of our fellow equestrians in our community. Thousands of Arizonans, as well as out-of-state visitors, attend our Gilbert Days events every year.